Branding
As a Marketing Events Manager, and Marketing Director, I've had the opportunity to work with some of the World's biggest brands, including:
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Alderney Landing Brand Refresh (2022)
As the Director of Marketing, I led a brand refresh process that involved customer surveys, focus groups, professional marketing agency consultations, and strategic planning sessions. The new brand was well-received by stakeholders at every level and helped contribute to the following:
- A 40% increase in website traffic
- Over 11k organic Facebook followers
- 5k plus organic Instagram followers
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Creative Considerations:
The new Alderney Landing logo is comprised of multi-coloured sails:
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Sails pay homage to the coastal location and the significance the sea has played in the community's shared history
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The design mimics the movement of dance and theatrical performance
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The multi-coloured, gradient palette represents diversity and multiculturalism, cornerstones of the community





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Soft n' Slow Squishies Slimi Cafe Brand Activation (2019)

To promote a marquee brand, I planned and executed immersive brand activations in New York, Los Angeles, Hong Kong, Dallas, and London.
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The brand achieved massive global success, generating 90 million in revenue and winning multiple awards.
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Stranger Things Brand Partnership (2018 - 2020)
To build anticipation for multiple lines of Stranger Things toys, I worked with Netflix to create immersive photo ops and product launches in Los Angeles.
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The partnership lasted throughout seasons 1, 2, and 3. The Netflix team loved our brand activations so much that they used some of our props in Season 2 episodes of the show.

